Privacy Policy
This Privacy Policy governs the manner in which William Morris Collection Ltd collects, uses, maintains and discloses information collected from users (each, a “User”) of the https://www.williammorriscollection.com website (“Site”). This privacy policy applies to the Site and all products and services offered by William Morris Collection Ltd.
COLLECTING PERSONAL IDENTIFICATION INFORMATION
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. Users may be asked for, as appropriate, name, email address, mailing address, phone number, credit card information. We will collect personal information from Users only if they voluntarily submit such information to us. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Identification Information”. Users can always refuse to supply personal information, except that it may prevent them from engaging in certain Site related activities. See the list below for more information about what Personal Identification Information we collect and why.
- Device information
- Examples of Personal Identification Information collected: Version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
- Purpose of collection: To load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
- Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, apps or pixels.
- Disclosure for a business purpose: Shared with our online payment processors Stripe or PayPal.
- Order information
- Examples of Personal Identification Information collected: Name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
- Purpose of collection: To provide products or services to you to fulfil our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
- Source of collection: Collected from you.
- Disclosure for a business purpose: Shared with our online payment processors Stripe or PayPal, and trusted third parties such as delivery companies.
- Customer support information
- Examples of Personal Information collected: Name, email address, order number, telephone number, address.
- Purpose of collection: To provide customer support.
- Source of collection: Collected from you.
- Disclosure for a business purpose: Shared with our company employees.
- Newsletter subscription information
- Examples of Personal Identification Information collected: Name, email address, Version of web browser, IP address.
- Purpose of collection: To provide email newsletters to reward you with promotional coupons, discount codes, new product information, and company news.
- Source of collection: Collected from you.
- Disclosure for a business purpose: Shared with our company employees.
- Business transfer
- Examples of Personal Information collected: Name, email address, order number, telephone number, address.
- Purpose of collection: If we sell or merge our site or business, we may disclose your information as part of that transaction, only to the extent permissible by law.
- Source of collection: Collected from you.
- Disclosure for a business purpose: Shared with trusted third parties.
MINORS
The Site is not intended for individuals under the age of 16. We do not intentionally collect Personal Identification Information from children. If you are the parent or guardian and believe your child has provided us with Personal Identification Information, please contact us at the address below to request deletion.
SHARING PERSONAL INDENTIFICATION INFORMATION
We do not sell, trade, or rent Users Personal Identification Information to others. We share your personal information with service providers to help us provide our services and fulfil our contracts with you, as described above. For example:
- We use PayPal and Stripe to process our online payments. You can read more about how PayPal and Stripe use your personal information below.
- We may share your Personal Identification Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
- Privacy Statement for PayPal Services – click here to read more.
- https://www.paypal.com/webapps/mpp/ua/privacy-full
- Privacy Statement for Stripe Services – click here to read more.
- https://stripe.com/privacy-center/legal
USING PERSONAL INDENTIFICATION INFORMATION
We use your Personal Identification Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfilment of your order, and emails keeping you up to date on new products, services, and offers.
LAWFUL BASIS
Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:
- Your consent.
- The performance of the contract between you and the Site.
- Compliance with our legal obligations.
- To protect your vital interests.
- To perform a task carried out in the public interest.
- For our legitimate interests, which do not override your fundamental rights and freedoms.
RETENTION
When you place an order through the Site, we will retain your Personal Identification Information for a time period of 5 years, or until you ask us to erase this information. For more details on your right of erasure, please see the ‘Your rights’ section below.
AUTOMATIC DECISION-MAKING
If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you. We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data. Our payment processors PayPal and Stripe use limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you. Services that include elements of automated decision-making include:
- Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.
- Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.
GDPR YOUR RIGHTS
If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Identification Information be corrected, updated, or erased. If you would like to exercise these rights, please contact our Data Protection Officer’s team by email at terms@williammorriscollection.com. After receiving this request, we will provide you with a confirmation of receipt, as well as a letter declaring any additional information, we may ask you for to process your request.
COOKIES
A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We may use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance, whether it’s their first time visiting or if they are frequent visitors.
The below list details the cookies used in our website.
Cookies Necessary for the Functioning of the Store
| Name | Function |
|---|---|
|
_ab |
Used in connection with access to admin. |
|
_secure_session_id |
Used in connection with navigation through a storefront. |
|
cart |
Used in connection with shopping cart. |
|
cart_sig |
Used in connection with checkout. |
|
cart_ts |
Used in connection with checkout. |
|
checkout_token |
Used in connection with checkout. |
|
secret |
Used in connection with checkout. |
|
secure_customer_sig |
Used in connection with customer login. |
|
storefront_digest |
Used in connection with customer login. |
Reporting and Analytics
| Name | Function |
|---|---|
|
_tracking_consent |
Tracking preferences. |
|
_landing_page |
Track landing pages |
|
_orig_referrer |
Track landing pages |
The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.
You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.
Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu.
For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.
DO NOT TRACK
Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.
CHANGES
We may update this Privacy Policy from time to time to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
CONTACT
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us via our online email form or write to us by mail at the details provided below.
Our Data Protection Officer’s contact details are: William Morris Collection Ltd, 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom or email terms@williammorriscollection.com
If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the Information Commissioner’s Office, you can visit them online at the following website
Last updated: [30/06/2023]
